We facilitate export services


SIPPO Vietnam focus on capacity building and export promotion activities, connecting Vietnamese exporters to foreign importers.


The Swiss Import Promotion Programme (SIPPO) is a well-established mandate of the State Secretariat for Economic Affairs (SECO), within the framework of its economic development cooperation. As of 2017, SIPPO is implemented by Swisscontact, a business-oriented Swiss foundation for international cooperation and development. In Viet Nam, the project is executed by Helvetas Swiss Intercooperation.

We work directly with Business Support Organisations (BSOs), including promotion boards and sector-wide associations, to support the expansion and quality of their export promotion services to their members and clients. Through the BSOs, export-ready companies gain access to customised export services such as market intelligence, capacity-building, networking and matchmaking.

SIPPO connects relevant export sectors from eleven partner countries with reliable importers in Switzerland, the rest of Europe and other important target markets.

Vietnam, with its comparative advantages of natural resources, human resources and geographical position, has considerable potential for export in the technical wood and value-added textiles industries. However, export promotion services in Vietnam are still limited and inadequate. Companies are facing challenges with regards to approaching international markets and customers.

SIPPO Vietnam provides information and technical support to Vietnamese BSOs and companies in export promotion. Direct beneficiaries in Vietnam include sector level industry associations, trade promotion agencies, trade support institutions, chambers of commerce, private providers and export companies.

Cooperating with SIPPO, BSOs will provide professionalised export services for companies to help make their exports more efficient.

SIPPO Code of Conduct


SIPPO Vietnam implements two main components in order to assist BSOs and enterprises in accessing export markets.

- Export promotion to potential markets – SIPPO supports export-ready Vietnamese companies - through BSOs - to access information and market intelligence, e-learning and match-making, in order to identify and penetrate potential markets and meet reliable import partners.
- Connecting local value chains to markets – we provide information on market requirements, customers’ demands, quality standards and certification.

Capacity building

We make export promotion boards and sector associations ready for advanced export services. We assess and provide tools for your performance management.


Profit from our large network of contacts. We organize networking events and invite to conferences and workshops.

Market Intelligence

Learn more about market potentials. We provide assessments, sector studies and product information. Get ready for new markets with our expertise.

B2B matchmaking

Get contacts to suppliers and buyers. Meet them at trade fairs. We facilitate B2B meetings, organize selling and buying missions, and combine them with on-site visits or study tours.

Our team - your contact

SIPPO Vietnam team includes a Country Representative and an Export Promotion Manager who will assist BSOs to provide export services, to enable companies’ successful export journeys.

With skills, professional competence and many years of experience in export markets, SIPPO’s Vietnam team is a bridge, connecting Vietnamese companies with international clients.

Tran Nhu Trang

Country Representative

Do Phuong Linh

Junior Export Promotion Manager


SIPPO Vietnam is an effective facilitator for sectors with potential for exports through adding value and addressing international customer satisfaction.

SIPPO identified and selected three sectors whereby Vietnam can optimize local natural resources with the skillful labour force to produce higher-value added consumption products.

Technical Wood

Vietnam has a long-standing tradition in wooden products and the experience has helped Vietnam to quickly grow into a major exporter for internationally traded wood furniture. Thanks to innovation and development in the technical wood industry, Vietnamese producers have caught up with international quality requirements in recent years. Vietnam shows huge potential in its variety of fast growing plantation wood, such as acacia. SIPPO, together with the selected BSOs of the wood processing sector, are going to open export opportunities for Vietnamese companies.

Value-added Textiles

The Vietnam textile and clothing industry has enjoyed several decades of effort to bring into full play the geographical benefit and competitive cost factor in the region, to become a major garment exporter. However, there seems to still be some undertapping of resources that could add more values to the products and introduce them to global consumers.
Together with the selected BSOs, SIPPO will explore this potential to build up new export opportunities for the garment and textile sector of Vietnam.

Natural Ingredients

The soaring markets for natural ingredients including foods and beverages (food ingredient markets), dietary supplements and ingredients (pharmaceutical markets) as well as beauty and personal care products (cosmetic markets) are turning into large sectors. Vietnam producers can greatly benefit from this fast-growing export market through higher value addition within the value chains, e.g. improvement of product quality, processing of raw materials and customer services. SIPPO and its partner BSOs are eager to support export-ready producers of certified natural ingredients

Partner BSOs

SIPPO is currently identifying future partner BSOs to cooperate in the relevant export sectors. We foster sophisticated services for export-ready companies.

Together with the UN body of the International Trade Center ITC (, export promotion boards and sector associations are being assessed in 2017 to identify potential for improvements in their export promotion services. This involves interviews related to BSOs export promotion services, organisational structures, quality management and performance management, as well as export and sector strategies.

In the upcoming months, our partner BSOs will be published here.

Handicraft and Wood Industry Association of Hochiminh City (HAWA)

HAWA is a volunteer organization of wood manufacturers from Ho Chi Minh city and greater region. HAWA set its mandate to further the potential and image of Viet Nam wood industry in international market, building up strong relationship between members and other organization.

Binh Duong Furniture Association (BIFA)

BIFA is a business association represented for timber processing industry in Binh Duong province.

The Forest Products Association of Binh Dinh (FPA)

FPA is the leading association of wood manufacturers in the central region who are producing and supplying high quality outdoor furniture to the global market.


In collaboration with its partners, SIPPO organises appropriately designed international events. Check this section regularly and register for tailor-made matchmaking and networking activities.

Study tours, business meetings among the customers and suppliers, training for fair presentations, workshops for the efficient approach to the export markets and many more events enable the companies to enhance their business export skills.