We facilitate export services


We facilitate sustainable trade.


The Swiss Import Promotion Programme (SIPPO) is a well-established mandate of the State Secretariat for Economic Affairs (SECO) with the overall vision of sustainable and inclusive economic growth and integration of SIPPO partner countries into world trade, through its mission of supporting Business Support Organizations (so called BSOs - which includes public or private associations, chambers of commerce, export promotion agencies, among others) to increase their export promotion capacity and service provision to export-ready companies. As of 2017, SIPPO is implemented by Swisscontact, in partnership with BHP Brugger and Partners and Helvetas Swiss Intercooperation.

Through SIPPO’s network of international and national experts, the programme aims at supporting BSOs to increase their export promotion capacity and service provision to export-ready companies. The programme is a powerful tool in promoting sustainable trade in 11 countries and 6 sectors: Fish& Seafood, Processed Foods, Natural Ingredients, Technical Wood, Value-added Textiles and Sustainable Tourism.

SIPPO supports BSOs through tailor-made capacity building in two areas: 

1) Improving BSO Market entry activities 
through capacity building in market intelligence, trade fair participation, selling missions, buyer missions and study tours, and

2) Institutional Strengthening of Business Support Organizations (BSOs) 
through Strategic planning and positioning, Project Cycle Management and Knowledge sharing and learning.

BSOs are capacitated at their own speed and ownership is placed entirely in the hands of the service provider: BSOs who want to explore and improve access to new markets and opportunities for their export-ready companies to undertake these “last mile services” activities.

SIPPO thereby enhances BSO member companies’ performances in export and thus contributes to increased income and more and better jobs.

SERVICE - Business Support Organizations open the doors to world trade through their services to exporters.

We support BSOs to improve their services for exporting companies, and to strengthen their own institutional set-up, as well as connect them to an extensive network.

In our partner countries, we build the capacities of Business Support Organizations (BSOs), such as export promotion boards and sector-wide associations. We will support them so that they can provide high-quality services to their client companies and members in the areas of market intelligence, B2B matchmaking, and networking. In this way, we give assistance to embed export promotion within national structures of our partner countries

SIPPO works with partners that are committed to the sustainable trade of goods and services, i.e. socially responsible and environmentally friendly, in accordance with our Code of Conduct.


Learn which markets to target and how to connect your companies with suppliers, through the organization of trade fair participations, selling and buyer missions, study tours, and combining them with on-site visits.


Learn to define your role in export promotion within your sector and country through a strategic and focused approach. 


Learn how to access, share and update knowledge and information to build your activities on the existing knowledge and experience. Profit from our large network of contacts. We facilitate networking events and invite to conferences and workshops.


We help you assess, and provide tools for, your project and performance management.

Our team - your contact

SIPPO Vietnam team includes a Country Representative and an Export Promotion Manager who will assist BSOs to provide export services, to enable companies’ successful export journeys.

With skills, professional competence and many years of experience in export markets, SIPPO’s Vietnam team is a bridge, connecting Vietnamese companies with international clients.

Tran Nhu Trang

Country Representative

Do Phuong Linh

Junior Export Promotion Manager


SIPPO Vietnam is an effective facilitator for sectors with potential for exports through adding value and addressing international customer satisfaction.

SIPPO identified and selected three sectors whereby Vietnam can optimize local natural resources with the skillful labour force to produce higher-value added consumption products.

Technical Wood

Vietnam has a long-standing tradition of producing traditional wooden furniture and the expertise has helped Viet Nam to grow fast into a major exporter for internationally traded modern wood furniture. Export of wood products reached 9 billion USD in 2018. In order to assist the sector’s BSOs and get their members (80% in the furniture sector) on board for a more sustainable approach to the market, the promotion for the wood sector in Viet Nam will be supported through both the Technical Wood and outdoor furniture sub-sectors.

Value-added Textiles

Vietnam’s textile and garment industry has been developing strongly and plays an increasingly important role in the economic growth of the country. Baseline and in-depth assessments by SIPPO highlighted the potential of the Garment and Textile sector in Viet Nam and suggested there exist highly capable companies in Viet Nam. However, the companies still need to significantly increase their competitiveness within the fast-paced environment of fashion business and the mode of production is mainly based on the CMT (Cut, Make, Trim manufacturing) which produces the lowest added value. BSOs in the sector face several challenges from lack of human resources, to limited proximity to factories, among others SIPPO is working on an adapted approach to assist the sector while maintaining BSOs in the centre of all interventions.

Natural Ingredients

The soaring markets for natural ingredients including foods and beverages (food ingredient markets), dietary supplements and ingredients (pharmaceutical markets) as well as beauty and personal care products (cosmetic markets) are turning into large sectors. Vietnam producers can greatly benefit from this fast-growing export market through higher value addition within the value chains, e.g. improvement of product quality, processing of raw materials and customer services. SIPPO and its partner BSOs are eager to support export-ready producers of certified natural ingredients

Partner BSOs

SIPPO is currently identifying future partner BSOs to cooperate in the relevant export sectors. We foster sophisticated services for export-ready companies.

Together with the UN body of the International Trade Center ITC (, export promotion boards and sector associations are being assessed in 2017 to identify potential for improvements in their export promotion services. This involves interviews related to BSOs export promotion services, organisational structures, quality management and performance management, as well as export and sector strategies.

In the upcoming months, our partner BSOs will be published here.

Handicraft and Wood Industry Association of Hochiminh City (HAWA)

HAWA is a volunteer organization of wood manufacturers from Ho Chi Minh city and greater region. HAWA set its mandate to further the potential and image of Viet Nam wood industry in international market, building up strong relationship between members and other organization.

Binh Duong Furniture Association (BIFA)

BIFA is a business association represented for timber processing industry in Binh Duong province.

The Forest Products Association of Binh Dinh (FPA)

FPA is the leading association of wood manufacturers in the central region who are producing and supplying high quality outdoor furniture to the global market.

Vietnam Chamber of Commerce and Industry

Vietnam Chamber of Commerce and Industry (VCCI) is a national organization assembling and representing business community, employers and business associations in Vietnam and VCCI Ho Chi Minh City Branch (VCCI-HCM) is a representative organization for the business community in Ho Chi Minh City and 6 other provinces in the South, i.e., Lam Dong, Tay Ninh, Binh Phuoc, Long An, Binh Duong, Dong Nai. We currently have more than 3000 members including companies and business associations in a variety of sectors.


In collaboration with its partners, SIPPO organises appropriately designed international events. Check this section regularly and register for tailor-made matchmaking and networking activities.

Study tours, business meetings among the customers and suppliers, training for fair presentations, workshops for the efficient approach to the export markets and many more events enable the companies to enhance their business export skills.