Who we are

The Swiss Import Promotion Programme (SIPPO) is a well-established mandate of the Swiss State Secretariat for Economic Affairs (SECO) within the framework of its economic development cooperation.

SIPPO aims to better integrate developing and emerging countries into world trade. While export companies in SIPPO countries may have good products to offer to importers in foreign markets, they struggle finding ways to reach out to potential buyers. Likewise, there are importers in target markets looking for suppliers with great products but sourcing them abroad is a challenging and time-consuming task.

Thus, SIPPO’s focus is to support this «last mile» of the supply chain, where exporters and importers find together. Business Support Organisations (BSOs) are the point of contact to bridge this «last mile» and to facilitate market access and exports to Switzerland, the EU, and regional markets.

Thus, SIPPO exclusively supports BSOs in SIPPO countries (public or private organisations like trade promotion organisations, export promotion boards, sector associations, chambers of commerce, etc.) in improving their export promotion service portfolio towards export-ready companies in their countries.

Through competent local SIPPO teams and in collaboration with a network of international and national experts, the SIPPO programme enhances the performance of the selected BSOs in two areas:

  1. Improving BSO’s trade promotion activities through capacity development in market research, trade fair participation, selling missions, buyer missions and study tours.
  2. Supporting BSOs in their organisational development, strategic planning and positioning, project cycle management, knowledge sharing and continuous learning.

SIPPO is active in 11 partner countries and 6 sectors: Fish& Seafood, Processed Foods, Natural Ingredients, Technical Wood, Value-added Textiles and Sustainable Tourism.

SIPPO has been implemented by Swisscontact since 2017 in partnership with BHP Brugger and Partners and Helvetas Swiss Intercooperation and is now in its Phase 2 (2021-2025).

About us

The situation in Vietnam

Located in a strategic position for economic development with the traffic operation throughout South East Asia, Vietnam is a potential export hub to reach regional and global markets. Recently Vietnam is emerging thanks to the stable economic and political policies, dynamic and young human resources. Another driving force behind Vietnam’s growing popularity is the country’s collection of the free trade agreements such as EVFTA, UKVNFTA, RCEP. However, Vietnam still has difficulties in connecting to the world and building a sustainable development-oriented strategy


SIPPO Vietnam is an effective facilitator for sectors with potential for exports through adding value and addressing international customer satisfaction.

SIPPO identified and selected three sectors whereby Vietnam can optimize local natural resources with the skillful labour force to produce higher-value added consumption products.

Technical Wood

Technical Wood

Vietnam has a long-standing tradition of producing traditional wooden furniture and the expertise has helped Viet Nam to grow fast into a major exporter for internationally traded modern wood furniture. Export of wood products reached 9 bi...

Show more
Value added Textiles

Value added Textiles

Vietnam’s textile and garment industry has been developing strongly and plays an increasingly important role in the economic growth of the country. Baseline and in-depth assessments by SIPPO highlighted the potential of the Garment and Tex...

Show more
Natural Ingredients

Natural Ingredients

The soaring markets for natural ingredients including foods and beverages (food ingredient markets), dietary supplements and ingredients (pharmaceutical markets) as well as beauty and personal care products (cosmetic markets) are turning i...

Show more


Our Team – Your Contact

To make this website run properly and to improve your experience, we use cookies. For more detailed information, please check our Cookie Policy.

  • Necessary cookies enable core functionality. The website cannot function properly without these cookies, and can only be disabled by changing your browser preferences.