SIPPO supports BSOs in preparation of Anuga 2019
SIPPO South Africa supported its BSO partners, the dti, TIKZN and Wesgro in preparation of Anuga 2019 trade fair.
Successful pre-fair workshops, hosted by TIKZN and Wesgro, in collaboration with the dti, were conducted in Durban and Cape Town respectively on 5 and 6 September.
BSO staff and companies were presented with a structured approach to strategic marketing and matchmaking at food-related trade fairs such as Anuga 2019.
The workshops equipped participants with valuable knowledge, tips, tools and resources to assist them in their trade fair preparation, participation and follow up of Anuga trade fair, which will take place in Cologne, Germany, from 5 - 9 October 2019.