The current World Expo in Dubai is dedicated to the three themes "opportunity, mobility and sustainability". Within these themes the World Expo wants to stimulate export and investment promotion activities. Serbia seized this opportunity, and SIPPO Serbia is supporting Serbian BSOs in their presence at the Expo in Dubai.
SIPPO Serbia is working closely with Privredna komora Srbije, the Serbian Chamber of Commerce (CCIS) and with Natasa Govedarica, Secretary of the Association of Forestry, Wood Processing, Furniture and Paper Industry in the Serbian Chamber of Commerce. First SIPPO Serbia created an interactive online platform, the "Expo Promotion Online Centre" together with CCIS. It presents the participating companies and it offers a number of webinars, conferences and B2B meetings.
Presentation about the technical wood sector and sustainability
Another very important activity was the preparation of a formal presentation of Serbia at the World Expo. It highlighted the competitiveness of the Serbian wood processing and technical wood sector, which employs more than 45,000 people in over 4,500 companies in Serbia. And it described Serbia’s efforts to achieve the UN sustainability goals (SDGs).
Collaboration with the Swedish Trade Council
When SIPPO Serbia and the Serbian Chamber of Commerce presented the concept for this special appearance at the World Expo to the organisers of the Serbian pavilion, they triggered a great deal of enthusiasm. They got the advice to contact the promoters of the Swedish pavilion, since this wonderful pavilion is located in the Sustainability District of the World Expo. Its main theme is "The forest as a metaphor for co-creation" and very nicely reflects the theme of the World Expo: "Connecting Minds - Creating the Future". It is built entirely of wood, with no use of metal or plastic, and excellently embodies the theme of "sustainability".
"We are here to learn from each other how to make our society more sustainable"! This is how the host introduced the event, which was organized together with the Swedish Trade Council. The presentation of the Serbian BSOs in the Swedish pavilion was a great success. SIPPO Serbia and the Serbian BSOs will therefore continue the successful collaboration with the Swedish Trade Council: They plan a joint presentation on the occasion of the “SDG-Week” at the World Expo from 16-21 January 2022.